Captivate. Cultivate. Convert.

Marketing leader with 15+ years driving lifecycle, growth, and brand engagement across B2C and B2B — explore the campaigns and results behind that track record.

Results-Driven, Data-Informed Marketing

I've spent over a decade building marketing programs that turn strategy into measurable growth — from automated lifecycle campaigns that lifted registrations 155% to paid media programs generating millions of impressions and tens of thousands of qualified leads.

This site is a working portfolio: real campaigns, real numbers, and the thinking behind them. Explore the case studies below, or connect with me directly.

Solutions

Marketing Strategy

Building automated, data-driven journeys that turn engagement into measurable revenue — from onboarding through retention.

Content & Brand Storytelling

Translating complex offerings into clear, motivating messaging across email, web, and social.

Digital Marketing

Owning paid search, paid social, and SEO strategy end-to-end, with a track record of exceeding lead and ROI targets.

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