Embedded Files
Learn more about me, the person dedicated to driving growth through tailored marketing solutions.
Learn more about me, the person dedicated to driving growth through tailored marketing solutions.
Meet Rebecca
I'm a strategic and hands-on B2B and B2C marketing leader with 15+ years of experience across lifecycle marketing, digital strategy, paid media, and brand growth. Most recently, I built and launched automated lifecycle campaigns that drove a 155% increase in registrations and generated 350+ net-new leads — one of several data-driven initiatives that earned me a Spark Tank Award for innovative marketing.
I thrive on solving complex problems, hitting KPIs, and adapting to new tools and trends in an ever-changing digital landscape. Whether I'm building automated customer journeys or leading cross-functional teams, I bring a mix of analytical thinking, creative strategy, and hands-on execution that helps organizations grow.
Certifications: Digital Marketing (Google) · Ad Search (Google) · Analytics (Google) · Digital Marketing (HubSpot) · Advertising (HubSpot) · Inbound Sales (HubSpot) · Content Marketing (HubSpot) · SEO Essentials (SEMrush) · Keyword Research (SEMrush) · CRM & Email Automation (Braze) · Email Marketing (Mailchimp) · Web Design & Internet Marketing (Emory University) · AI in Digital Marketing (Digital Marketing Institute)
Platforms & Tools: HubSpot · Braze · Salesforce · Mailchimp · Constant Contact · Google Analytics · Google Ads · Google Tag Manager · Google My Business · SEMrush · Moz · WordPress · Adobe Creative Suite · Hootsuite · ZoomInfo · Microsoft 365
Industry Experience: Healthcare & Healthcare · Nonprofit · Travel, Transportation & Hospitality · Multi-Location & Franchise Businesses · Manufacturing · Real Estate · Restaurants · Home Services · Entertainment · Recruitment & Staffing
Page updated
Google Sites
Report abuse