Meet Rebecca
I'm a strategic and creative B2B and B2C marketing professional with a track record of driving measurable results through email marketing, SEO, paid advertising, and digital strategy. I've led campaigns that generated millions in revenue, expanded lead databases, and increased website performance across multiple markets and channels.
I thrive on solving complex problems, hitting KPIs, and adapting to new tools and trends in the ever-changing digital landscape. Whether I’m optimizing campaigns or building cross-channel strategies, I bring a mix of analytical thinking, creativity, and a can-do attitude that helps teams grow and succeed.
When I’m not diving into data or brainstorming campaign ideas, I love being out in nature—hiking Georgia’s scenic trails and taking road trips to discover new places. I’m also a big fan of cozying up with a great book, especially stories that spark curiosity and new perspectives.
Outside of work, I enjoy hands-on DIY projects and quality time with loved ones—including my sweet rescue dog, Molly. Whether I’m exploring or relaxing, these moments recharge me and keep me inspired for what’s next.
Expertise
Marketing Skills: Content Writing, Social Media Copywriting, Search Engine Optimization (SEO), Email Campaigns, Website Copy, Blog Content, Graphic Design, Market Research, Paid Advertising, Email Marketing, Budget Management, Website Design, Customer Relationship Management (CRM), Marketing Automation.
Software Experience: Google Analytics, Google Ads, Google My Business, Google Tag Manager, WordPress, HubSpot, Salesforce, Hootsuite, MailChimp, Constant Contact, Adobe Creative Suite (Photoshop. Illustrator, Indesign), SEMrush, Moz, ZoomInfo, Microsoft 365.
Industry Knowledge: Business Services, Automotive, Finance, Hospitality, Manufacturing, Retail, E-commerce, Construction, Environmental Services, Transportation, Franchise Development, Non-Profit, Recruitment/Staffing, Real Estate, Small Business/Local Services (e.g., Food & Beverage, Event Venues, Home Services).
Certifications