A working portfolio spanning 15+ years of B2C and B2B marketing — lifecycle and growth campaigns, strategic planning, paid media, and brand execution. Each section links to detailed examples, process, and results.
Lifecycle & Growth Marketing
Automated lifecycle campaigns that increase registrations, net-new leads, plus paid acquisition, generating impressions and leads.
Marketing Strategy & Planning
Campaign planning and go-to-market strategy, from seasonal promotional campaigns to full brand marketing plans.
Email Marketing
Automated workflows, segmentation, and A/B testing across HubSpot and Braze.
Paid Advertising
Meta, Google, and LinkedIn campaigns with measurable ROI and conversion lift.
SEO Strategy
Organic traffic growth and technical SEO improvements across multi-site portfolios.
Website Design
Full site redesigns focused on UX, conversion, and brand consistency.
Social Media
Organic and paid social content driving engagement and audience growth.
Press Releases
Brand announcements and thought-leadership placements.
Creative & Design
Visual identity and creative execution across print and digital.