Examples
Purpose:
This campaign focuses on the great cars Budget has in its fleet. We have more cool cars, in general, than our competition. And doesn’t everyone want to have a cool car on a hot summer day? Summer is about rolling down the windows, feeling the wind in your face, and breathing in the warm summer air – this campaign is also a celebration of summer.
Focus: Social Media and Email Marketing
Goal: Increase Profitability and Brand Recognition
Strategies:
Building brand recognition
Establishing credibility
Generating leads